Market Survey of Interior Design Students

At the Indian Institute of Fashion and Design (IIFD) in Chandigarh, interior design students are trained to think beyond textbooks and traditional classroom settings. One of the most important learning experiences in their journey is the Market Survey Activity—a practical approach that helps them connect academic knowledge with real-world design practices.

The market survey gives students first-hand exposure to the world of materials, furnishings, and design trends. During these surveys, IIFD - Indian Institute of Fashion and Design students explore local markets, design studios, and supplier showrooms to study products like tiles, fabrics, wallpapers, lighting fixtures, furniture, and décor accessories. They observe how prices vary, how trends evolve, and what clients currently prefer. This experience helps them understand not only aesthetic elements but also the business side of design.

By directly engaging with vendors and professionals, students develop a deep understanding of material quality, sustainability options, and new innovations shaping modern interiors. For example, when they learn about eco-friendly materials or smart design solutions, they start thinking about how to integrate these into their future projects. This hands-on approach helps them build confidence and make informed design choices.

At the best interior designing colleges in India, IIFD these market surveys are conducted as a part of regular coursework, ensuring every student gains industry exposure early in their education. The surveys also improve observation, analysis, and communication skills, qualities that are crucial for success in interior design careers.

By the end of the exercise, students present their findings, comparing different design solutions and documenting insights that inspire future projects.

Through such practical learning, IIFD - Indian Institute of Fashion and Design ensures that interior design education remains creative, current, and career-focused. Market surveys empower students to blend design imagination with market understanding, helping them evolve into professionals ready to meet real-world design challenges with confidence and innovation.